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From the Bookshelf
From the Bookshelf of Tina Lange, APR PR 2.0 – New Media, New Tools, New Audiences by Dierdre Breakenridge (2008, 274 pages) I picked up the “PR 2.0″ book at this year’s annual FPRA Conference in Boca…...
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From the Bookshelf
From the Bookshelf of Carey Beam – The Tipping Point The Tipping Point by Malcolm Gladwell (2000, 288 pages) If this isn’t on your bookshelf, it should be. This is a study in classic diffusion theory...
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